What does the future hold for rural tourism?
Rural tourism has taken the brunt of the Covid-19 pandemic
Businesses have endured forced closure through a number of lockdowns and the sector has resiliently met the challenge of ever evolving public policy head on, with consumers recognising the vital role rural businesses play in supporting local communities. Testing times remain however and the coming months will prove critical in determining whether some businesses remain viable in 2021.
In this episode of the CLA’s Rural Business Uncovered, Aled Rhys Jones talks to Dr Charles Trotman, CLA Senior Business & Economics Adviser, Ros Pritchard from the British Holiday & Home Parks Association and Kurt Janson from the Tourism Alliance to consider the challenges the sector now faces and what the future could hold.